Launching Grammarly's Global Channel Partner Program
Global Launch
Program Scale
Full Asset Library
Built from Scratch
Brand Refresh
Seamless Pivot
Brand Consistency
Every Touchpoint
The Challenge
Grammarly is an AI assistant for communication and productivity, helping over 30 million people and 70,000 teams write with clarity and confidence. In 2023, Grammarly set out to launch a new Global Channel Partner Program, empowering channel partners to bring Grammarly's AI writing support to their customers. They needed a strategic creative partner who could translate the program's unique value proposition into a cohesive brand and asset library.
The Approach
We developed a complete Partner Program brand from the ground up, creating compelling design and messaging concepts, building a library of assets to communicate the program's value, and producing graphic elements rooted in Grammarly's original brand guidelines. As Grammarly evolved its brand, we pivoted seamlessly, developing a new Partner Program logo and refreshed brand assets. Our team provided ongoing support for new initiatives and content rollout, ensuring every touchpoint maintained brand consistency.
The Results
A well-built partner program brand gives channel partners the confidence to represent your product with conviction, to their own customers, in their own voice. The work delivered a complete, cohesive creative system that made the program easy to adopt and consistent in market, giving partners the tools to communicate Grammarly's value clearly at every touchpoint. Internally, the engagement established streamlined proofing cycles, consolidated feedback loops, and a reliable process for new asset requests, freeing the Grammarly team to focus on program growth rather than creative coordination.