Estimate what volume of leads you need to hit your growth targets.
Set your target closed deals, choose your ad channel, and adjust your funnel rates. The calculator works backwards to show you the clicks, leads, and monthly spend required to hit your number.
Set a real target
Start from closed deals and work backwards through your funnel to know exactly what's required upstream.
Compare channels
Model Google, Meta, LinkedIn, CTV, and Reddit with channel-specific defaults and realistic cost ranges.
Budget with confidence
See cost per lead, per SQL, and per closed deal before you commit a dollar to paid media.
Best For
High-intent search capture
Typical CPC Range
$2 – $10
Avg. Sales Cycle
Shorter (active search intent)
Lead Quality Signal
High — buyer is actively searching
Your Target
How many closed deals do you want per month?
Estimates based on channel averages. Actual performance varies with creative quality, offer strength, and market competition.
Funnel Assumptions
Defaults loaded from Google Ads benchmarks.
Ad Performance
Funnel Conversion Rates
Required Pipeline
Working backward from your target via Google Ads.
$150
Cost / Lead
$334
Cost / SQL
$1,112
Cost / Deal
Did you know? Digital advertising is generally a more costly method of acquiring new leads, because you are paying for speed. Consider when speed may be an important factor in your strategy — especially in cases where you have spoilage, unused inventory or unsold capacity.
Email yourself these results
Get your pipeline breakdown emailed to you to review later or share with your team.
No spam, only insights, unsubscribe anytime.
Work With Us
Ready to build a pipeline that actually performs?
The calculator shows you what's required. We help you achieve it — with campaigns built around your specific funnel, buyers, and deal size.
Talk to the teamCommon Questions