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The Better Lead Audit

Your agency reports leads.
Your sales team reports something different.

Most lead gen reports look fine on paper. Most sales teams tell a different story. Find out exactly what bad lead quality is costing your business, in wasted sales hours and ad spend, in about 60 seconds.

Warning: The math is uncomfortable to see.

Enter your numbers

What does a new client typically mean in revenue? Use your average, not your best case.
$
How many leads does your team follow up with each month? Include every inquiry, form fills, calls, referrals, everything that takes sales time.
What percentage of your leads never respond, no answer, no reply, gone after first contact? These consume time without ever having a real conversation.
%
Of the leads you do reach, what percentage turn out to be a poor fit, wrong budget, wrong timeline, wrong need? These are the conversations that go nowhere after you've already invested the time.
%
Of the leads that are reachable and a genuine fit, what percentage actually become paying clients? Be honest. Optimistic numbers produce optimistic results.
%
How many hours does a lead consume before you know it's not going anywhere? Add it up: first call, follow-up emails, proposal time, the "just checking in" messages. It's usually more than people think.
hrs
What does that time actually cost per hour? If you're the one doing sales, use your own rate. Time is time.
$/ hr
What are you currently spending on ads or lead generation each month? Agency fees, ad budget, all of it.
$
Your numbers
Leads your team can never reach, per month
—
Leads reached but unqualified, per month
—
Sales hours wasted on leads that won't close, per month
—
Cost of that wasted time, per month
—
Ad spend funding leads that never buy, per month
—
Total cost of bad lead quality, over 12 months
—
Additional annual revenue if close rate improved just 20%
—

That number isn't a lead volume problem.

It's a lead quality problem. And those are two completely different things. More leads makes the first number worse. Better leads makes all three numbers smaller, and your sales team's close rate, morale, and capacity better.

Most agencies won't show you this calculation. It's not in their interest to.

Email yourself these results

Get a copy of your audit numbers to review later or share with your team.

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Want to see what this looks like when it's fixed?

We build lead generation systems for businesses where trust drives the sale. That means fewer leads, better qualified, and a sales team that spends its time on conversations worth having. If your numbers above gave you pause, it's worth a conversation.

No 6-month lock-in. Just an honest conversation about whether we can help.